Client: British Embassy in Ulaanbaatar, GREAT Campaign
Campaign period: 2 months
The festival consisted of a list of 44 sub events supported by 50 sponsors and partners, making it one of the most professionally coordinated multi-layered event in Ulaanbaatar.
Media relations: In just under a month, we secured 46 pieces of unpaid media coverage including high profile interviews. Our online tracking revealed that the online media coverage alone had 1,02 million impressions.
Social media campaign: 808k impressions and 9,219 post engagements, British Embassy’s Facebook like numbers increased five times from 1500 to over 7000.
Number of participants: 4,800 people over two days
Our event and campaign outcomes were presented to GREAT Campaign HQ at 10 Downing Street in London, as one of an outstanding cases of GREAT campaigns overseas.